Following the success of the previous episodes of the ‘Beyond Borders: Breakfast Debate’, the next edition will take place on 18 September 2025, and will aim to explore how tourism can be planned, promoted and managed more effectively across EU internal borders.
Beyond Borders: Breakfast Debate. “Cross-Border Tourism & Joint Destination Management”. EVENT DATE: Thu, 18/09/2025 – 10:00 – Thu, 18/09/2025 – 11:00. REGISTER NOW
Tourism in border regions showcases shared culture, landscapes, and history, yet joint efforts are often fragmented. This debate will explore how cross-border tourism can be better coordinated, creating opportunities for stronger cooperation, sustainability, and innovation.
Tourists move freely across borders — but tourism strategies often remain divided. This session will explore how border regions can join forces to:
- Develop shared tourism strategies
- Harmonise services and visitor standards
- Boost joint visibility and regional identity
- Overcome gaps in infrastructure and coordination
You’ll discover how regions with common cultural, natural or historical assets are building more sustainable and connected tourism experiences — and what’s still holding them back.
Follow the Border Focal Point Network initiatives on https://futurium.ec.europa.eu/en/border-focal-point-network
The new edition of the ‘Beyond Borders: Breakfast Debate’ will explore the obstacles that still limit cooperation across borders — from fragmented planning and uneven infrastructure to regulatory differences and weak coordination between stakeholders.
Learn how regions are joining forces to develop shared tourism strategies, promote common branding, invest in green mobility, and deliver seamless visitor experiences through joint services and digital tools.
Hear how local actors are turning collaboration into impact — building vibrant, cross-border tourism destinations rooted in shared heritage, nature, and identity.
The Border Focal Point Network is delighted to welcome the following speakers:
- Valeria Cenacchi, Programme Manager, DG REGIO
- Ramunė Genzbigelytė-Venturi, Policy Officer for Tourism, DG MOVE
- Alise Lūse, Kurzeme Planning Region, Access Routes Project
- [Video-contribution] PORTOLANES (Greece–Italy) – sustainable nautical tourism and its CB potential
- [Moderator] Andrew Lansley, Member of the UK House of Lords & LOW Associates Strategic Counsel
The event will be held online on Zoom. Further information will be available closer to the event. If you would like to see any issues raised during the event, please feel free to send us an email at borders@loweurope.eu
